As a marketer, you’ve probably worn various hats related to SEO, social media, blogging, analytics, and more. When searching for a side hustle, my best advice is to choose based on your favorite aspect of your day job. That way, your future side job is is as enjoyable as possible. Let’s dive into some side hustle ideas for marketers that will let you leverage your marketing skills.
My Background in Marketing
After graduating with my Bachelor’s degree in marketing 4 years ago from The College of Charleston, I dove headfirst into my career. Shortly after, I found that I wasn’t making as much money as I had hoped for. Lucky for me, the marketer’s skillset is versatile and adaptable, meaning there are nearly endless opportunities for side hustling. Over the years, I have picked up various odd marketing-related jobs. Some might think working in the same field for your side hustle and day job is a bad thing, but for me, it just feels natural to do this kind of work.
Side Hustle Ideas for Marketers with a Social Media Background
Social media focused marketers run paid ads on social media, improve key metrics, report on analytics, create valuable content for brands, among many other things. This is an amazing skill set to have, with both creative and technical applications. You can tailor your side hustle to focus on which part of the process you enjoy most.
Here are a few side hustle ideas for social media marketers:
- Social Media Consulting: Offer personalized consulting services to businesses seeking to improve their social media presence, strategy, and engagement.
- Influencer Management: Assist brands in identifying, managing, and collaborating with influencers for marketing campaigns.
- Content Creation for Brands: Provide content creation services for things like images, videos, and captions.
- Social Media Advertising Management: Offer your expertise in managing paid social media campaigns, optimizing ad spends, and maximizing ROI for businesses.
- Social Media Workshops and Training: Create online courses to train individuals or businesses on leveraging social media.
- Content Curation Services: Curate and schedule engaging content for businesses’ social media platforms, focusing on storytelling and audience engagement.
Side Hustle Ideas for Marketers with a Background in SEO
SEO-savvy marketers navigate search engine algorithms, optimize content, conduct keyword research, and enhance website rankings. If you’ve got strong SEO knowledge, you’re in luck. SEO is an extremely hot topic in the digital space right now, and business owners need experts to help them improve their websites.
Here are a few side hustle ideas for SEO-focused marketers:
- SEO Consulting Services: Offer personalized consulting to businesses aiming to improve their website’s SEO performance and online visibility.
- Keyword Research and Analysis: Provide in-depth keyword research and analysis services for content optimization and SEO strategy development.
- Local SEO Optimization: Specialize in optimizing local businesses’ online presence to improve visibility in local search results.
- SEO Audits and Reporting: Conduct comprehensive SEO audits and provide detailed reports with actionable insights for website improvements.
- Link Building Services: Offer expertise in building high-quality backlinks to improve domain authority and search engine rankings for clients’ websites. This is great for someone who has a lot of friends in the media industry.
- SEO Copywriting: Create SEO-focused, compelling website content and blog posts optimized for search engines.
- E-commerce SEO Optimization: Specialize in optimizing e-commerce websites, enhancing product listings, and improving overall SEO strategies for online stores.
- SEO Training Workshops: Conduct workshops or online courses to educate individuals or businesses on SEO best practices, tools, and strategies.
Side Hustle Ideas for Marketers with a Background in Analytics & Research
Proficient in analytics, these marketers analyze data, derive insights, and uncover trends crucial for decision-making.
Here are a few side hustle ideas for Analytics & Research focused marketers:
- Data Analysis Consulting: Provide consulting services to businesses by analyzing data to uncover trends, patterns, and actionable insights.
- Market Research Surveys: Conduct market research surveys and analysis for businesses seeking consumer insights and market trends.
- Performance Metrics Reporting: Offer services in generating comprehensive reports on key performance metrics.
- A/B Testing Services: Assist companies in conducting A/B tests for websites, email campaigns, or advertisements to optimize conversion rates.
- Competitor Analysis Reports: Prepare detailed reports on competitor analysis, identifying strengths, weaknesses, and opportunities for businesses.
- Customized Dashboard Creation: Create customized dashboards and visualization tools for businesses to track and analyze their marketing performance efficiently. You can sell these on sites like Etsy or Fiverr.
Side Hustle Ideas for Marketers with a Background in Blogging + Content Creation
Marketers skilled in content creation often write blog posts, compelling copy, and are copywriting pros in general. This skill fuses creativity with storytelling.
Here are a few side hustle ideas for content-focused marketers:
- Create your own blog: You’re already a pro at making high-quality blog content for businesses – why not start one of your own?
- Ghost Write: Consider ghostwriting blogs for businesses of all kinds.
- Content Strategy Consulting: Provide advice and develop content strategies for businesses, focusing on brand storytelling, content calendars, and audience engagement.
- Content Editing and Proofreading: Offer editing and proofreading services for blog posts, articles, or other written content.
- E-book Creation Services: Assist businesses in creating e-books or guides catering to their target audiences.
- Email Newsletter Writing: Develop engaging and informative content for email newsletters to drive engagement and conversions for businesses. It’s a bonus if you can do the design part as well!
- Podcast Content Creation: Offer scripting and content creation services for businesses or individuals launching podcasts.
Side Hustle Ideas for PPC Campaign Managers/Marketers
Here are a few side hustle ideas for campaign managers:
- Campaign Strategy Consulting: Provide consulting services to businesses, offering expertise in creating and optimizing marketing campaign strategies aligned with their objectives.
- Ad Campaign Optimization: Assist businesses in optimizing their ad campaigns across various platforms (Google Ads, Facebook Ads, etc.) to maximize ROI.
- Campaign Performance Audits: Conduct audits of past campaigns and current setup, providing detailed analysis and recommendations for improving future campaign performance.
- Event Promotion Campaigns: Specialize in promoting events, conferences, or product launches through strategic campaign management and audience targeting.
- PPC Campaign Creation and Management: Develop and manage pay-per-click (PPC) advertising campaigns from scratch on platforms like Google & Bing, optimizing keywords and ad placements for businesses.
Conclusion
The field of marketing equips professionals with a diverse skill set including SEO, social media, blogging, analytics, and beyond. Embrace the aspect of marketing you cherish most, and embark on a side hustle that not only supplements your income but also resonates with your expertise. Happy side-hustling!